Dall•E

AI research and deployment

A text to image universe

In 2022 I worked with OpenAi and Kornhaber Brown to create a video for DALL·E 2, an AI sytem that creates images from text prompts.

Explainer Video, Branding

2022

Long, long ago…in the distant year of 2022, before AI was a buzzword or sales tactic…I worked with a company no one had ever heard of called OpenAI to create an explainer video for their product DALL·E, which turns text into images.

Create an explainer video for a $300B tech company, simplifying a complex technical process through clear visual storytelling and a custom designed motion language.

Challenge

As Art Director and Lead Animator, I researched, developed, and animated a visual style that aligned with OpenAI’s brand and communicated its technology clearly.

Solution

Results

DALL·E is now used by tens of millions of people worldwide, and the explainer video we created played a key role in promoting OpenAI’s vision and the product’s mission.

Motion Design

The motion design served as the ethos for OpenAi’s branding.

Although the Dall•E algorithm is complex, showing how it works had to be easy to understand for the customers and users.

Style Frames

Before any animation was done, I worked with Kornhaber Brown and OpenAi directly to explore various was to show a simplified interpretation of how Dall•E works.

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